Around the world, the consumption of sustainable products is booming. An increasing number of consumer goods companies are boosting their eco-friendly credentials to meet consumer demands. Sustainability awareness is also spreading in the Arab Gulf states. Yet, a gap remains between sustainability awareness and behaviour.
In this podcast, we zoom in on the UAE market for sustainable goods, where increased consumer awareness and demand for sustainable products are creating new growth opportunities.
We talk to the co-founders of The Zola Collective, Misha Patel and Anusha Mahtani. The Zola Collective sells sustainably sourced African products in the UAE. Our conversation sheds light on important market opportunities and trade challenges and explores how to define, measure, and ensure sustainability in African producer countries.